How Risks and Innovativeness Influence the Selection of Partner in NPD Alliances

Most often, if a new product is complex, a unique company doesn't have all the competences or means to achieve alone its development. In this case alliances must be formed to carry on the development project. However, alliances often meet difficulties in achieving their objectives. That is mainly due to difficulties of communication between partners, or to missing skills or means required to go further in the innovative development. To...