Social desirability bias in self-reported well-being measures: evidence from an online survey

Social desirability seems to enhance well-being measures because individuals tend to increase the degree of their satisfaction and happiness resulting in response artifacts and in a serious threat to the validity of self-reported data. This paper explores social desirability bias in self-reported subjective well-being, controlling for several socio-demographic variables such as gender, age, education, marital/relationship status and employment...