Categorizing corporate social responsibility (CSR) initiatives in B2B markets: the why, when and how

Purpose This paper aims to address the questions of why, when and how business-to-business (B2B) firms engage in sustainability initiatives. The authors believe that this is the first attempt to address all three questions in a single paper, and one of the earliest to focus on these in B2B markets. Design/methodology/approach The sustainability initiatives of B2B firms throughout the value/supply chain were examined. Input data came from...