Key success factors of international market development
Abstract
Purpose The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through analysis network process (ANP) during group decision-making. An empirical case of the Taiwan bulk shipping industry is used to illustrate the feasibility of the proposed approach. Design/methodology/approach The literature review is performed to generate 20 key...
Paper Details
Title
Key success factors of international market development
Published Date
Jun 15, 2017
Journal
Volume
2
Issue
2
Pages
79 - 98
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