The degree of technological innovation: A demand heterogeneity perspective
Abstract
A perennial question posed by work in the technology management domain is whether a firm should deploy a technology more advanced than its current one. While past research has provided us with a better understanding of the firm-level decision to invest in new technology, the degree of this advancement (relative to the technology inherent in existing company product offerings) remains a nascent phenomenon that the field has not fully addressed....
Paper Details
Title
The degree of technological innovation: A demand heterogeneity perspective
Published Date
Dec 1, 2017
Volume
125
Pages
166 - 177
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Notes
History