Faster, Hotter, and More Linked In: Managing Social Disapproval in the Social Media Era

Negative organizational evaluations and the response strategy a firm employs to manage them have garnered significant attention among management scholars. However, past research has focused almost exclusively on the role of traditional media, with little attention given to how the addition of social media has changed the dynamics of organizational evaluations and firm responses. Extending current research, we define social disapproval as...