Reflections on Gabriel Mugny’s Contributions to Attitude-Centric Theory and Research on Minority Influence

Volume: 30, Issue: 1, Pages: 161 - 161
Published: Jul 21, 2017
Abstract
Perez and Mugny (1987) extended the scope of minority influence research in a classic study that explicitly drew a distinction between in-group and out-group minority influence sources and their effects on majority acceptance. Their study also refocused the field from a social influence, perception-oriented view to a more dynamic persuasion, attitude-centric orientation. This paper reflects upon the generative nature of the original research,...
Paper Details
Title
Reflections on Gabriel Mugny’s Contributions to Attitude-Centric Theory and Research on Minority Influence
Published Date
Jul 21, 2017
Volume
30
Issue
1
Pages
161 - 161
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