A Review of Global Competitiveness Research: Past Advances and Future Directions

The global competitiveness (GC) literature has proven to be a developing, yet critical element in international marketing research. Broadly, GC studies have become a part of the marketing, international business, and strategic management fields. In light of this far-reaching topic and to gain a unique understanding of the dynamics across the GC domain, this study examines the intellectual structure of GC research at two distinct levels of...