Investigation of the Social Predictors of Competitive Behavior and the Moderating Effect of Culture

Research has shown that null is a powerful intrinsic motivator of behavior change. However, little is known about null predictors of its persuasiveness and null moderating effect of culture. In this paper, we investigate null predictors of the persuasiveness of Competition (i.e. Competition) using three social influence con-structs: Reward, Social Comparison and Social Learning. Using a sample of 287 participants, comprising 213 individualists...