Original paper
Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process
Volume: 34, Issue: 5, Pages: 640 - 658
Published: Jun 30, 2017
Abstract
Big data is transforming the new product development (NPD) process. Organizations are investing heavily in big data capabilities to capitalize on the ongoing analytics movement. Yet there is a lack of understanding of how firms can leverage big data as a capability to generate innovation success in dynamic marketplaces. To address this need for improved insights, the authors operationalize and analyze the 3Vs of big data usage—volume, variety,...
Paper Details
Title
Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process
Published Date
Jun 30, 2017
Volume
34
Issue
5
Pages
640 - 658
TrendsPro
You’ll need to upgrade your plan to Pro
Looking to understand a paper’s academic impact over time?
- Scinapse’s Citation Trends graph enables the impact assessment of papers in adjacent fields.
- Assess paper quality within the same journal or volume, irrespective of the year or field, and track the changes in the attention a paper received over time.
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.