Using crowdsourcing to examine behavioral economic measures of alcohol value and proportionate alcohol reinforcement.

Online crowdsourcing websites such as Amazon's Mechanical Turk (MTurk) are increasingly being used in addictions research. However, there is a relative paucity of such research examining the validity of administering behavioral economic alcohol-related measures, via an online crowdsourcing platform. This study sought to validate an alcohol purchase task (APT) for assessing demand and a questionnaire measure of proportionate alcohol...