Interacting User Generated Content Technologies

In this paper, we study the question and answer (Q&A) feature of electronic commerce platforms, an increasingly common form of user-generated content (UGC) that allows consumers to publicly ask product-specific questions and receive responses, either from the platform or from other customers. Using data from a major online retailer, we show that Q&As complement reviews and ratings: unlike reviews, Q&As primarily happen pre-purchase, focus on...