An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers
Abstract
The online market in India is growing at an exponential rate, predominantly driven by the massive and extensive promotional activities. This strategy may not be appreciable in the long run, hence...
Paper Details
Title
An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers
Published Date
Jun 9, 2017
Journal
Volume
16
Issue
3
Pages
219 - 230
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Notes
History