Co-creating customization: collaborating with customers to deliver individualized value

Volume: 45, Issue: 3, Pages: 10 - 15
Published: May 15, 2017
Abstract
Purpose The article introduces practitioners to the concept and process of co-creating customization with buyers. Design/methodology/approach This article offers a process and a model that mass market companies can use to take a scalable approach to involving customers in offering development, delivery and use. Findings Companies that co-create customization in a truly collaborative process enjoy significantly more sustainable competitive...
Paper Details
Title
Co-creating customization: collaborating with customers to deliver individualized value
Published Date
May 15, 2017
Volume
45
Issue
3
Pages
10 - 15
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.