Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys
Abstract
This paper investigates an ecosystem as a possible source of loyalty increase. With the case of the Valley of the Monkeys in France, the only European park welcoming monkeys in total freedom, this research statistically explores emotional determinants of loyalty, satisfaction and word-of-mouth behaviour from single to family visitors in order to identify which marketing angles the park should highlight to reach a sustainable development logic....
Paper Details
Title
Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys
Published Date
Nov 1, 2017
Journal
Volume
141
Pages
106 - 118
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Notes
History