Service Quality Perception’s Effect on Customer Satisfaction and Repurchase Intention
Abstract
This study aimed to examine and explain the effect of quality perception on customer satisfaction, both directly and through the mediation of value perception that consists of three variables, namely functional value, emotional value and social value. This study also aims to test and describe the direct effect of customer satisfaction on repurchase and it’s indirect effect through the brand choice. This study used a quantitative approach with...
Paper Details
Title
Service Quality Perception’s Effect on Customer Satisfaction and Repurchase Intention
Published Date
Jan 1, 2017
Volume
3
Issue
3
Pages
37 - 37
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