The influence of cultural Differences on the perception of a web site :a comparision between México and U.S

Research on cultural differences has been based on disciplines such as anthropology, business or communication, focusing on cultural differences and the perception of the site, but always with a technical scheme. The cultural background in the development of the Website is important to avoid mistakes that may cause bad image to the customer. Nantel and Glaser (2008) have found that language, a major cultural factor, is less important when the...