Unearthing the creative thinking process: Fresh insights from a think-aloud study of garden design.

A number of theories of creativity have converged on the idea that creative thinking entails shifting between different processes. null We attempt to build on recent theoretical developments through empirical work to examine creativity in the everyday environment of a garden designer. We asked designers with different levels of expertise, a matched group of fine artists and a non-designer, non-artist control group to work on a garden design. We...