Integrating cognitive antecedents into TAM to explain mobile banking behavioral intention: A SEM-neural network modeling

Volume: 21, Issue: 4, Pages: 815 - 827
Published: Jun 10, 2017
Abstract
Higher penetration of smartphones and 3G and 4G mobile networks have led to the higher usage of smartphones for mobile banking activities. This paper identifies key antecedents influencing the mobile banking acceptance. The research extends the original Technology Acceptance Model, by incorporating two cognitive antecedents, namely, autonomous motivation and controlled motivation, in addition to trust components for understanding adoption. Data...
Paper Details
Title
Integrating cognitive antecedents into TAM to explain mobile banking behavioral intention: A SEM-neural network modeling
Published Date
Jun 10, 2017
Volume
21
Issue
4
Pages
815 - 827
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