Leveraging domestic and foreign learning to develop marketing capabilities
Volume: 12, Issue: 3, Pages: 637 - 655
Published: Jul 17, 2017
Abstract
Purpose The purpose of this paper is to explore the role of different learning sources in the process of capability building of Chinese firms (CFs) approaching international...
Paper Details
Title
Leveraging domestic and foreign learning to develop marketing capabilities
Published Date
Jul 17, 2017
Volume
12
Issue
3
Pages
637 - 655
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