Original paper
Recruiting Young Gay and Bisexual Men for a Human Papillomavirus Vaccination Intervention Through Social Media: The Effects of Advertisement Content
Abstract
Web-based approaches, specifically social media sites, represent a promising approach for recruiting young gay and bisexual men for research studies. Little is known, however, about how the performance of social media advertisements (ads) used to recruit this population is affected by ad content (ie, image and text).The aim of this study was to evaluate the effects of different images and text included in social media ads used to recruit young...
Paper Details
Title
Recruiting Young Gay and Bisexual Men for a Human Papillomavirus Vaccination Intervention Through Social Media: The Effects of Advertisement Content
Published Date
Jun 2, 2017
Volume
3
Issue
2
Pages
e33 - e33
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Notes
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