Activating tourists' citizenship behavior for the environment: the roles of CSR and frontline employees' citizenship behavior for the environment

Volume: 26, Issue: 7, Pages: 1178 - 1203
Published: Jul 3, 2018
Abstract
Tourists can serve as contributors to the sustainability of tourist destinations. Thus, tourists’ citizenship behavior for the environment (customer CBE), which contributes to the sustainable greening of tourist destinations, should be activated. The primary aim of our research is to assess the predictive role of corporate social responsibility (CSR) for tourists’ CBE. This research also seeks to investigate the effect of CSR on employees’...
Paper Details
Title
Activating tourists' citizenship behavior for the environment: the roles of CSR and frontline employees' citizenship behavior for the environment
Published Date
Jul 3, 2018
Volume
26
Issue
7
Pages
1178 - 1203
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