Are International and Product Diversification Substitutes or Complements? Theoretical and Empirical Perspectives

Research summary Extant research offers conflicting evidence on the nature and performance implications of a relationship between a firm's decision to expand (diversify) into new geographic and product markets; this article views that as being due to the lack of a consistent conceptual framework that incorporates and links both types of diversification. Accordingly, this article presents a consistent theoretical framework to identify and...