30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review

Volume: 57, Issue: 5, Pages: 653 - 682
Published: May 15, 2017
Abstract
Almost 30 years after Anderson and Gatignon systematically conceptualized various entry modes, the scholarly research on their performance effects has accumulated a large amount of empirical evidence. However, research has progressed in a somewhat fragmented manner where the cumulative impact of entry modes is difficult to discern and the entry-performance relationship still remains a conundrum in IB research. This study consolidates and...
Paper Details
Title
30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review
Published Date
May 15, 2017
Volume
57
Issue
5
Pages
653 - 682
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