Value co-creation behaviour – role of embeddedness and outcome considerations

Volume: 27, Issue: 4, Pages: 778 - 807
Published: Jul 10, 2017
Abstract
Purpose The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages. Design/methodology/approach We empirically investigate a conceptual model by converging three contemporary concepts of...
Paper Details
Title
Value co-creation behaviour – role of embeddedness and outcome considerations
Published Date
Jul 10, 2017
Volume
27
Issue
4
Pages
778 - 807
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