Conversations and idea generation: Evidence from a field experiment
Abstract
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup bootcamp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality of an innovator (openness to experience, capturing creativity) and the personalities of her randomly assigned conversational peers (extroversion, measuring willingness to share...
Paper Details
Title
Conversations and idea generation: Evidence from a field experiment
Published Date
Nov 1, 2019
Journal
Volume
48
Issue
9
Pages
103811 - 103811
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