Strategic Alliance Success Factors: A Literature Review on Alliance Lifecycle

Volume: 8, Issue: 3, Pages: 1 - 1
Published: May 4, 2017
Abstract
Objectives. The research aims to investigate how firms can achieve alliance success. In global markets, the alliance failure rate is very high. This study will try to understand why, facing with such a high failure rate, more and more firms decide to enter or form strategic alliances. It appears necessary to identify key factors and show how firms can successfully manage them in each phase of alliance lifecycle.Methodology. For this study, a...
Paper Details
Title
Strategic Alliance Success Factors: A Literature Review on Alliance Lifecycle
Published Date
May 4, 2017
Volume
8
Issue
3
Pages
1 - 1
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