Review paper
Shipman theory in behavioural economics : a review of theory and empirical work
Volume: 7, Issue: 1, Pages: 50 - 56
Published: Feb 1, 2016
Abstract
Decisions involving consumers' choices made in the market are not strictly rational but on many occasions they are influenced by social, cognitive, psychological and emotional factors. These decisions have consequences for market prices, resource allocation, and returns. The aim of the study was to test a hypothesis and consequently to develop or modify a theory that challenges the principle that human rationality is not the only thing that...
Paper Details
Title
Shipman theory in behavioural economics : a review of theory and empirical work
Published Date
Feb 1, 2016
Volume
7
Issue
1
Pages
50 - 56
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