Factors affecting store image and the choice of hypermarkets in Oman
Volume: 45, Issue: 6, Pages: 587 - 607
Published: Jun 12, 2017
Abstract
Purpose The purpose of this paper is to explore the factors affecting store image and customers’ choice of hypermarkets in Oman and compares two big hypermarkets in Sohar– the prominent industrial city of Oman. Design/methodology/approach A detailed review of literature was conducted initially to identify the attributes affecting store image and choice of hypermarkets in Oman and a questionnaire was developed later using the key attributes,...
Paper Details
Title
Factors affecting store image and the choice of hypermarkets in Oman
Published Date
Jun 12, 2017
Volume
45
Issue
6
Pages
587 - 607
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