Effects of Human vs. Computer-Controlled Characters and Social Identity Cues on Enjoyment

Volume: 31, Issue: 1, Pages: 35 - 47
Published: Jan 1, 2019
Abstract
. This study explored how group identification, avatar similarity identification, and social presence mediated the effect of character type (avatars or agents) and social identity cues (presence or absence of avatars wearing participants’ school colors) on game enjoyment. Playing with teammate avatars increased enjoyment indirectly by enhancing group identification. In addition, the presence of social identity cues increased enjoyment indirectly...
Paper Details
Title
Effects of Human vs. Computer-Controlled Characters and Social Identity Cues on Enjoyment
Published Date
Jan 1, 2019
Volume
31
Issue
1
Pages
35 - 47
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