Sexy vs. Sporty: The Effects of Viewing Media Images of Athletes on Self-Objectification in College Students

The goal of the current study was to replicate and extend prior research on the impact of media images of athletes on women and men. We used an experimental design to investigate the effects of viewing sexualized or performance images of athletes on viewers’ self-objectification and physicality, as well as to explore moderators of these relationships. Participants (227 women, 193 men U.S. undergraduates) viewed either performance images or...