Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic
Abstract
The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering...
Paper Details
Title
Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic
Published Date
Mar 1, 2017
Journal
Volume
8
Issue
1
Pages
45 - 55
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