International market entry mode – a systematic literature review
Abstract
This wholly conceptual paper examines the breadth of literature on Market Entry Modes, a fundamentally important and strategic issue for managers in growing organisations of all sizes in all sectors. Key concepts and terms are defined and then a set of key Internationalisation Theories are systematically and critically reviewed, these being: the Transaction Cost Approach, Institutional Theory, the Eclectic Paradigm, the Uppsala...
Paper Details
Title
International market entry mode – a systematic literature review
Published Date
Jun 19, 2017
Volume
26
Issue
7
Pages
601 - 627
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History