¿Cómo mejorar la expansión interregional de las multinacionales? El caso de las filiales trampolín para Latinoamérica

This article analyses a model of interregional expansion by using springboard subsidiaries. Being located in Spain, these units can facilitate the expansion of multinational companies in Latin America by providing part of the experiential knowledge required to succeed in the region, yet avoiding the initial requirement for investment. Based upon the expansion strategy of five European multinational firms, we develop an inductive model in which...