A critical perspective on the measurement of performance in the empirical multinationality and performance literature

Purpose This paper aims to contribute to the core research in international business (IB), namely, the relationship between multinationality and performance and is concerned with the quality of past empirical research designs. Design/methodology/approach On the basis of 49 studies, given in a literature review, the match between performance measures used in empirical studies and the underlying theoretical streams that explain the effects on...