Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Abstract
Driven by the low transaction costs and interactive nature of the internet, customer participation in the price-setting process has increased. Today, platforms such as eBay have popularized online auctions on a global scale, Priceline has made headlines with its name-your-own-price (NYOP) business model, and Humble Bundle has enabled independent musicians and game developers to market their works through pay-what-you-want (PWYW) pricing....
Paper Details
Title
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Published Date
Nov 25, 2017
Journal
Volume
5
Issue
1-2
Pages
121 - 136
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