Crowdsourcing Consumer Research
Abstract
Data collection in consumer research has progressively moved away from traditional samples (e.g., university undergraduates) and toward Internet samples. In the last complete volume of the Journal of Consumer Research (June 2015–April 2016), 43% of behavioral studies were conducted on the crowdsourcing website Amazon Mechanical Turk (MTurk). The option to crowdsource empirical investigations has great efficiency benefits for both individual...
Paper Details
Title
Crowdsourcing Consumer Research
Published Date
Feb 22, 2017
Journal
Volume
44
Issue
1
Pages
196 - 210
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