Coming Out of the Niche? Social Banking in Germany: An Empirical Analysis of Consumer Characteristics and Market Size

Volume: 155, Issue: 3, Pages: 889 - 911
Published: Mar 28, 2017
Abstract
The social banking market constitutes a small but rapidly growing submarket of the global banking sector. Due to an explicit commitment to sustainability, social banking is a segment of banking services which is not exclusively focused on economic performance criteria, but pursues ecological and social goal dimensions on an equal footing. Information on the number and reachability of potential social banking customers is essential for social...
Paper Details
Title
Coming Out of the Niche? Social Banking in Germany: An Empirical Analysis of Consumer Characteristics and Market Size
Published Date
Mar 28, 2017
Volume
155
Issue
3
Pages
889 - 911
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