Embracing digital innovation in incumbent firms: how volvo cars managed competing concerns

Volume: 41, Issue: 1, Pages: 239 - 253
Published: Mar 1, 2017
Abstract
Past research provides instructive yet incomplete answers as to how incumbent firms can address competing concerns as they embrace digital innovation. In particular, it offers only partial explanations of why different concerns emerge, how they manifest, and how firms can manage them. In response, we present a longitudinal case study of Volvo Cars'connected car initiative. Combining extant literature with insights from the case, we argue that...
Paper Details
Title
Embracing digital innovation in incumbent firms: how volvo cars managed competing concerns
Published Date
Mar 1, 2017
Volume
41
Issue
1
Pages
239 - 253
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