Measuring the Value of Recommendation Links on Product Demand
Abstract
Every major e-commerce site recommends related products on a product’s page. According to a McKinsey & Company retail report, 35% of what consumers purchase on Amazon and 75% of what they watch on Netflix come from product recommendations based on sophisticated predictive...
Paper Details
Title
Measuring the Value of Recommendation Links on Product Demand
Published Date
Sep 1, 2019
Journal
Volume
30
Issue
3
Pages
819 - 838
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