Customer Satisfaction as an Influence Mediation of Service Quality, Financial Considerations, Convenience Toward Switching Behavior (Study on Customer of PT. Bank Central Asia Tbk, Branch Malang)

Volume: 20, Issue: 1, Pages: 1 - 8
Published: Mar 2, 2017
Abstract
This research has discussed switching behavior problem mediated by customer satisfaction. The aims of this research are to understand customer satisfaction dimension which are consist of service quality, financial considerations, and convenience in its influence towards switching behavior, by using survey of 200 inactive customer to verify research hypothesis. Data analysis using Partial Least Square (PLS) analysis methods toward customer of PT....
Paper Details
Title
Customer Satisfaction as an Influence Mediation of Service Quality, Financial Considerations, Convenience Toward Switching Behavior (Study on Customer of PT. Bank Central Asia Tbk, Branch Malang)
Published Date
Mar 2, 2017
Volume
20
Issue
1
Pages
1 - 8
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