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  • Cited By (2)
Published on Jun 11, 2002
Shelby D. Hunt58
Estimated H-index: 58
Chapter 1. Introduction Chapter 2. On the Marketing Discipline Chapter 3. The Morphology of Explanation Chapter 4. Explanation: Issues and Aspects Chapter 5. The Morphology of Scientific Laws Chapter 6. Scientific Laws: Issues and Aspects Chapter 7. The Morphology of Theory Chapter 8. Theory: Issues and Aspects Chapter 9. Toward a General Theory of Marketing
247 Citations
Published on Jan 1, 1998
Joseph F. Hair37
Estimated H-index: 37
Chapter 1: Introduction Chapter 2: Examining Your Data Chapter 3: Factor Analysis Chapter 4: Regression Chapter 5: Multiple Discriminant Analysis Chapter 6: Manova Chapter 7: Conjoint Analysis Chapter 8: Cluster Analysis Chapter 9: MDS Chapter 10: Structural Equation Modeling: An Introduction Chapter 11: SEM: Confirmatory Factor Analysis Chapter 12: SEM: Testing A Structural Model
29.3k Citations
Published on Sep 1, 1992
Amir D. Aczel1
Estimated H-index: 1
Amir Aczel and Jayavel Sounderpandian, Complete Business Statistics 6/e Table of Contents0. Working with Templates1. Introduction and Descriptive Statistics2. Probability3 Random Variables4. The Normal Distribution5. Sampling and Sampling Distributions6. Confidence Intervals7. Hypothesis Testing8. The Comparison of Two Populations9 Analysis of Variance10. Simple Linear Regression and Correlation11. Multiple Regression and Correlation12. Time Series, Forecasting, and Index Numbers13. Quality Cont...
350 Citations
Published on Nov 1, 2002in Marketing Letters 1.35
Vasilios Theoharakis1
Estimated H-index: 1
Andrew Hirst1
Estimated H-index: 1
(Loughborough University)
The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of res...
155 Citations Source Cite
Published on Aug 6, 1999
Jeffrey M. Wooldridge42
Estimated H-index: 42
1. The Nature of Econometrics and Economic Data. Part I: REGRESSION ANALYSIS WITH CROSS-SECTIONAL DATA. 2. The Simple Regression Model. 3. Multiple Regression Analysis: Estimation. 4. Multiple Regression Analysis: Inference. 5. Multiple Regression Analysis: OLS Asymptotics. 6. Multiple Regression Analysis: Further Issues. 7. Multiple Regression Analysis with Qualitative Information: Binary (or Dummy) Variables. 8. Heteroskedasticity. 9. More on Specification and Data Problems. Part II: REGRESSIO...
6,785 Citations
Published on Jun 1, 1996in Strategic Management Journal 5.48
David J. Ketchen5
Estimated H-index: 5
(Louisiana State University),
Christopher L. Shook1
Estimated H-index: 1
(Northern Illinois University)
Cluster analysis is a statistical technique that sorts observations into similar sets or groups. The use of cluster analysis presents a complex challenge because it requires several methodological choices that determine the quality of a cluster solution. This paper chronicles the application of cluster analysis in strategic management research, where the technique has been used since the late 1970s to investigate issues of central importance. Analysis of 45 published strategy studies reveals tha...
1,176 Citations Source Cite
Published on Jul 1, 2002in Organizational Research Methods 4.92
Herman Aguinis26
Estimated H-index: 26
This article introduces ORM’s feature topic on interaction effects in organization studies. First, it defines interaction effects. Second, it discusses the criticality and pervasiveness of interaction effects in organization studies. Third, it describes the three articles included in this feature topic. Finally, it addresses needs for future research regarding the estimation of interaction effects in organization studies.
32 Citations Source Cite
Published on Jul 1, 1976in Journal of Marketing 7.34
Shelby D. Hunt58
Estimated H-index: 58
(University of Wisconsin-Madison)
the marketing literature. The first is the "Is marketing a science?" controversy sparked by an early JOURNAL OF MARKETING article by Converse entitled "The Development of a Science of Marketing."' Other prominent writers who fueled the debate included Bartels, Hutchinson, Baumol, Buzzell, Taylor, and Halbert.2 After raging throughout most of the '50s and '60s, the controversy has since waned. The waning may be more apparent than real, however, because many of the substantive issues underlying th...
398 Citations Source Cite
Published on Mar 1, 1986
Jagdish N. Sheth53
Estimated H-index: 53
David Morgan Gardner1
Estimated H-index: 1
Dennis E. Garrett6
Estimated H-index: 6
Resurgence of Interest in Marketing Theory. The Era of Turbulent Transition. Framework for the Book. Metatheory Criteria for the Evaluation of Theories. NONINTERACTIVE--ECONOMIC SCHOOLS OF MARKETING. The Commodity School of Thought. The Functional School of Thought. The Regional School of Thought. INTERACTIVE--ECONOMIC SCHOOLS OF MARKETING. The Institutional School of Thought. The Functionalist School of Thought. The Managerial School of Thought. NONINTERACTIVE--NONECONOMIC SCHOOLS OF MARKETING....
484 Citations
Published on Jan 1, 2004
Peter Kennedy1
Estimated H-index: 1
Preface. Dedication. 1. Introduction. 1.1 What is Econometrics?. 1.2 The Disturbance Term. 1.3 Estimates and Estimators. 1.4 Good and Preferred Estimators. General Notes. Technical Notes. 2. Criteria for Estimators. 2.1 Introduction. 2.2 Computational Cost. 2.3 Least Squares. 2.4 Highest R2. 2.5 Unbiasedness. 2.6 Efficiency. 2.7 Mean Square Error (MSE). 2.8 Asymptotic Properties. 2.9 Maximum Likelihood. 2.10 Monte Carlo Studies. 2.11 Adding Up. General Notes. Technical Notes. 3. The Classical Li...
3,879 Citations
Cited By2
Eldrede T. Kahiya4
Estimated H-index: 4
Purpose The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future studies. Design/methodology/approach The sample includes 89 empirical peer-reviewed studies, comprising 102 models published over the period 1979-2014. Content analysis and vote counting are used to evaluate each of these studies. Findings This review highlights major flaws in the application of DA in export research....
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Published on May 1, 2017in Research Policy 4.66
Michael A. Stanko11
Estimated H-index: 11
(North Carolina State University),
David H. Henard10
Estimated H-index: 10
(North Carolina State University)
Crowdfunding is now a commonly used tool for innovating entrepreneurs, yet many unresolved questions surrounding crowdfunding’s effect on innovation remain. Often, crowdfunding backers play an active role in the innovation conversation. Thus, crowdfunding can be viewed as one form of open search (actively seeking out ideas from outsiders). Beyond open search, backers also generate word of mouth awareness for the crowdfunded product. Crowdfunding backers can be thought of as the earliest possible...
18 Citations Source Cite
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