The Strategic Potential of Community‐Based Hybrid Models: The Case of Global Business Services in Africa

Research Summary Firms in latecomer economies, such as Sub‐Saharan Africa, often have limited success with traditional business models. We explain why it can be more feasible to adopt a hybrid model in such a region that combines profitability with serving local communities, e.g., by promoting inclusive employment or by targeting underserved markets. Sub‐Saharan Africa supports hybrid models and social enterprises mainly through local community...