Rockwell Automation: The Channel Challenge
Abstract
Rockwell Automation's Allen-Bradley division was considering how to deal with the threat posed by national distributors in the maintenance, repair, and overhaul (MRO) business for its industrial automation products. National distributors were consolidating the MRO distribution channel, offering national account customers an integrated multichannel solution for their MRO needs. Allen-Bradley had traditionally served its customers through...
Paper Details
Title
Rockwell Automation: The Channel Challenge
Published Date
Jan 20, 2017
Pages
1 - 21
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