Social mediation of persuasive media in adolescent substance prevention.

Volume: 31, Issue: 4, Pages: 479 - 487
Published: Jun 1, 2017
Abstract
Social commentary about prevention messages may affect their likelihood of acceptance. To investigate this possibility, student participants (N = 663) viewed 3 antimarijuana advertisements, each followed immediately by videotaped discussions involving 4 adults or 4 adolescents using either extreme or moderate language in their positive commentaries. The commentaries were expected to affect participants' perceptions of the extent to which the ads...
Paper Details
Title
Social mediation of persuasive media in adolescent substance prevention.
Published Date
Jun 1, 2017
Volume
31
Issue
4
Pages
479 - 487
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