MRT Micro: The CardioScope
Abstract
Jan Bakke, founder and chairman of Norway-based MRT, was planning the U.S. market entry strategy for CardioScope–its electrocardiograph system. How could MRT get a foothold in the U.S. market against competitors who had been around for 50 years? How could he ensure that MRT would be able to defend itself once it entered the market? What segments should it target, and how should it position itself? To introduce the development of a strategic...
Paper Details
Title
MRT Micro: The CardioScope
Published Date
Jan 20, 2017
Pages
1 - 21
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