Modelling mobile money adoption: a Malaysian perspective

Volume: 15, Issue: 1, Pages: 491 - 513
Published: Sep 8, 2017
Abstract
This study attempts to validate the extended theory of planned behaviour (TPB) model to study mobile money services adoption among Malaysian consumers. A total of 200 usable questionnaires were secured using a structured questionnaire. We used the second-generation analysis of partial least square (PLS) using SmartPLS to test the hypotheses developed for this study. The analysis showed that perceived ease of use, perceived risk and convenience...
Paper Details
Title
Modelling mobile money adoption: a Malaysian perspective
Published Date
Sep 8, 2017
Volume
15
Issue
1
Pages
491 - 513
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