Reframing the Decision-Makers’ Dilemma: Towards a Social Context Model of Creative Idea Recognition

Can decision-maker roles—roles with responsibility for allocating resources toward ideas—shape which ideas people in those roles view as creative? Prior theory suggests that expertise should influence creativity assessments, yet examples abound of experts in different roles disagreeing about whether the same idea is creative. We build and test a social context model of creative idea recognition to show how decision-maker roles can shift...