Match!

Strategic Dimensions of Public Diplomacy

Published on Nov 20, 2014
· DOI :10.4324/9780203094440.CH29
Martin Löffelholz17
Estimated H-index: 17
,
Claudia Auer3
Estimated H-index: 3
,
Alice Srugies2
Estimated H-index: 2
Abstract
  • References (0)
  • Citations (3)
References0
Newest
Cited By3
Newest
#1Sophia Charlotte Volk (Leipzig University)H-Index: 5
#2Ansgar Zerfass (BI Norwegian Business School)H-Index: 22
ABSTRACTThis article seeks to build a better understanding of the concept of alignment, which has been acknowledged as a central aspect of strategic communication, but never explicitly defined. Building upon a comprehensive literature review and systematization of concepts at the nexus of strategic communication and management research, a working definition and an integrative conceptual framework of alignment of strategic communication are suggested. The new definition describes alignment of str...
7 CitationsSource
#1Ansgar Zerfass (BI Norwegian Business School)H-Index: 22
#2Dejan Verčič (University of Ljubljana)H-Index: 22
Last. Kelly Page Werder (USF: University of South Florida)H-Index: 8
view all 4 authors...
ABSTRACTThis article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strateg...
23 CitationsSource
#1Claudia Auer (Technische Universität Ilmenau)H-Index: 3
Public Diplomacy wird in den letzten Jahren in der Berufspraxis wie in der Wissenschaft vermehrte Aufmerksamkeit geschenkt. Das junge Forschungsfeld ist jedoch durch eine weitgehende Theorielosigkeit gekennzeichnet. Es mangelt an einheitlichen Begriffen, um Public Diplomacy empirisch wie theoretisch zu beschreiben. Der vorliegende Beitrag dient daher der Theorieentwicklung. Er analysiert, was ‚public diplomatic‘ an den mit Public Diplomacy bezeichneten Aktivitaten ist. Dafur werden zunachst der ...
1 CitationsSource