Social Media and Peer-Reviewed Medical Journal Readership: A Randomized Prospective Controlled Trial

Objective To prospectively evaluate the impact of increasing levels of social media engagement on page visits and web-link clicks for content published in the Journal of the American College of Radiology. Methods A three-arm prospective trial was designed using a control group, a basic Twitter intervention group (using only the Journal’s @JACRJournal Twitter account), and an enhanced Twitter intervention group (using the personal Twitter...